Brand Menu Statement

• We Buy Fresh and Local, You Eat Well
• We partner with Local Farms wherever possible
• Traditional and Contemporary Favorites prepared from scratch with healthy edge
• Healthy and Hearty Options
• Large menu variety of high quality, fresh products.

Brand Service Statement

• Service at the Silver Diner is contagiously friendly, warm, familiar, informal and CARING
• The Guests are treated like a friend in a home away from home
• Developing a one to one relationship with the Guest -- is the core of Diner Hospitality
• Service is always attentive, fast-paced, high energy
    – Contagious Friendliness
    – Caring Relationships
    – Love the Guest!

Brand Community Statement

• Silver Diner is a key part of the Community – nurturing it’s growth and health
• Silver Diner is a Sparkling Clean gathering place for family and friends
• Silver Diner supports Local Schools and Non-profit Community Organizations
• Silver Diner supports our local economy by living, working & serving in the Community