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I'm
often asked "What gave you the idea to bring back the
old time diner?" The answer is simple. I grew up going
to diners and they've always occupied a special place in my
heart.
I think of a diner as a neighborhood gathering place where
there's something for everyone at any time of the day or night.
There is something special about a diner from nostalgic tabletop
jukeboxes to comfortable booths to the friendly people.
So when my partner, Ype Von Hengst, and I wanted to start
an American family cuisine restaurant that bridges the gap
between tablecloth restaurants and fast food, the old-time
diner was the perfect answer. We went on the road and spent
a year visiting over 500 diner style restaurants in big and
small towns across America seeking to understand the timeless
appeal of this American icon. What has made diners so successful
for over 100 years? Of course, diners are known for their
unique roadside architecture and generous helpings of home-style
food, but the heart of what brings customers back to the diner
again and again is the people. It's the folks who serve you
and make you feel welcome that makes a diner feel like a home
away from home.
Today, years later, I am proud to say that our Silver Diner
team of almost 1,000 associates and managers serve over 4
million customers a year in twelve locations, fulfilling our
mission "To Be The Best We Can Be."
Thank You,
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Bob Giaimo
Founder, President and CEO |
Ype Von Hengst
Founder and Executive Chef |
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