"Chow Baby - It's a Dog-Eat-Dog World for Theme Restaurants"
While Silver Diners have the look and feel of a traditional 1950ís diner - stainless steel and neon exteriors, with Formica tabletops and open kitchens inside - they respond to the demands of todayís customers, he notes.
"The theme should bring people in the first time, but what brings them back is high-quality food, friendly service, a pleasing environment and good value." Bob Giaimo, Co-founder, Chairman, Silver Diner
Giaimo agrees. "The world is over-retailed and over-restaurant. So if you build one, you have to make it compelling."
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